The vast majority of Americans say they prefer lower prices instead of paying a premium for items labeled "Made in the U.S.A.," even if it means those cheaper items are made abroad.
Nearly three in four say they would like to buy goods manufactured inside the United States, but those items are often too costly or difficult to find. Asked about a real world example of choosing between $50 pants made in another country or an $85 pair made in the United States -- one retailer sells two such pairs made with the same fabric and design -- 67 percent say they'd buy the cheaper pair. Only 30 percent would pony up for the more expensive American-made one.
We began to notice this a few years ago as we launched an independent label of our own. Most customers enjoyed buying made in the USA but it has to make financial sense to the customer.
This is when we decided that there has to be a better way to manufacture. Labor pay is extremely important because manufacturing clothing is very skilled. We figured out that it's all in the process and in the speed to market. We work with clients to develop their products at a pace that will deliver at the right time and at the right cost. Learn about our process and methodology here. OR shoot us a message to chat about how we can help your brand.